There is a wide variety of events at which staffers pass out brochures to attendees. Some examples include concerts, festivals, exhibitions, seasonal events, workshops, trade shows and many more. Whenever you design an original brochure for your event, you need to make sure it strikes a balance between providing information and actually being interesting and attractive.
Here are a few tips for creating an event brochure of your own, straight from a trusted printing company in Sausalito that handles brochures of all types:
- Cover art matters: You’ve probably heard the phrase “don’t judge a book by its cover,” but in this situation, the cover absolutely matters. The front cover of the brochure is the first impression the potential reader gets. It needs to be attractive and interesting enough to encourage event attendees to pick it up. You do not need a whole lot of text on the front—just enough so the attendees know what it is. The art should do the talking.
- Organization: Some brochures might only be a few pages or a single fold-out page, but others have many more pages. In this case, it’s important to keep yourself organized with a table of contents. This will ensure your attendees are able to find the information that is most useful to them.
- Maps: If your event involves attendees walking all over a large area, such as at a workshop, trade show or festival, you should make sure to include a detailed map or floorplan of the entire event area and where points of interest are located. Without such a map, your attendees could quickly become frustrated.
- Break up text: Brochures should offer their information as succinctly as possible. Rather than having large walls of text, break up information into blocks. This helps the reader to more quickly absorb the information, and is also more aesthetically pleasing.
- Schedule: If your event has a whole lineup of different programs, activities, speakers or performers, make sure you have a detailed schedule of exactly when and where these functions will be occurring. You should also have a list available of all of the people participating in your event, as well as sponsors who have helped you to get the event set up.
- Contact information: If the event is run by a specific organization or company, make sure you’ve provided attendees with information about how they can get in touch with you for further information. This includes phone number, address, email address, social media profiles, etc.
- Printing specifications: Most importantly, check with your printing company in Sausalito to ensure you have met all of the technical specifications needed for the brochure to print correctly. You should comply with all margin, bleed and color requirements, otherwise you could end up with brochures that look extremely unprofessional.
A high-quality brochure can add a lot of value to your event. For more tips on how to create the perfect brochure and additional information about printing services, contact the team at Joanne’s Print Shop today, and we will be happy to speak with you.